Success Story: How Moco Museum Reached 25M+ Views with Barter’s Creator Program
Moco Museum
Industry: Art & Culture Museum
Campaign type: Brand awareness
Content type: TikTok & Instagram short-form video (vlogs, edits, museum highlights)
About: Moco Museum is a modern art museum with locations in Amsterdam, Barcelona and London, known for showcasing iconic modern and street artists like Banksy, Andy Warhol and Keith Haring. The museum aims to make art accessible to younger audiences by offering immersive and highly shareable experiences.
Brand goal: Moco Museum wanted to boost awareness across Europe and strengthen its TikTok SEO while reaching younger audiences in an authentic way. By activating creators in major cities, the museum aimed to inspire people to visit and ultimately increase ticket sales through authentic creator storytelling.
Challenges:
Even with strong brand recognition, Moco Museum faced a few challenges:
- Standing out on TikTok, where competition for attention is extremely high.
- Ensuring consistent, high-quality content across 3 different cities (Barcelona, Amsterdam, London).
- Engaging creators who could authentically capture the museum’s immersive experience.
- Keeping the campaign cost-efficient while driving real foot traffic to physical locations.
What we have done:
Barter helped Moco Museum launch a structured, scalable creator program across Europe.
- Started collaborating in 2024, beginning with multi-city activation campaigns.
- Sent carefully crafted creative briefs to creators to ensure every video showcased Moco truthfully.
- Managed the entire creative process, ensuring all content matched Moco’s visual identity and museum experience.
- Combined organic UGC + paid performance by boosting selected content as TikTok & Instagram ads.
300+ posts
on TikTok & Instagram
140+ creators
approved
3
countries
25,000,000+
total views
400,000+
total engagement
"The Barter team has been incredibly supportive, helping us connect with the right creators and streamline our outreach."
What made it work:
- Local creators in every city gave the campaign immediate authenticity and relevance.
- Clear, curated creative briefs ensured every video captured Moco’s identity accurately.
- Barter’s hands-on creative management guaranteed consistency across all content.
- Combining authentic UGC with performance ads increased both reach and TikTok SEO.
- Consistent monthly sourcing ensured a steady flow of fresh, high-performing content.
Barter’s platform tools made creator selection, communication and approvals simple and scalable.
Click here to read more about how we streamline this whole operational process.
Final thoughts
Through Barter, Moco Museum successfully transformed everyday museum visits into engaging, high-performing TikTok and Instagram content. Since the start of our collaboration in 2024, the museum has reached millions of people, strengthened its connection with younger audiences and built an always-on creator engine that continues to deliver results.
👉 If you want to create the same impact with authentic creator content, Barter is ready to help.
Start building genuine connections and scaling your content, just like Moco Museum.
Corina Puscas
Content Marketer @Barter
