Camelot x Barter: Luxury Fashion Awareness Campaign Reaches 700K+ Views
Camelot
Industry: Fashion & Accessories
Campaign type: Traffic generation
Content type: TikTok videos
About: Camelot is a high-end fashion boutique known for its exclusive collections and luxury shopping experience. The boutique focuses not only on style, but also on quality and personal service, aiming to attract shoppers who appreciate premium fashion.
Brand goal: Camelot wanted to get more people to visit their website and walk into their boutique. Their goal was to use Instagram creators to show the look and feel of the store in a real, natural way.
Challenges:
As a luxury fashion store, Camelot faced a few obstacles:
- Reaching the right people who love premium fashion or are interested in this fasion scene
- Getting traffic without using mainstream or “fast fashion” content
- Showing premium brands without tagging them
- Standing out on TikTok, where quick fast fashion videos often take over
- Finding creators who could film content that feels premium but still relatable
What we have done:
Barter helped Camelot work with creators who already love and post about premium fashion. Their style matched Camelot perfectly, which made the content feel real and natural.
- Connected Camelot with creators who fit their luxury look
- Gave simple creative guidelines to show the store, outfits and atmosphere
- Focused on the shopping experience rather than brand names
- Highlighted quality, styling and the boutique’s warm, premium feel
This helped Camelot reach the right audience and bring more people to their store and website.
62+
collaborations
700,000+
views
Strong
hyperlocal reach
We noticed a clear increase in online traffic and more visitors in the boutique. The process was efficient and the collaboration exceeded expectations.
What made it work:
- Creators with a natural premium style made the content feel high-end naturally
- Barter made it easy to find the right creators
- Simple and clear guidelines helped creators show the boutique in the best way
- Real UGC stood out from fast fashion content
- Using TikTok + Instagram increased reach among style lovers
Barter’s platform tools made creator selection, communication and approvals simple and scalable.
Click here to read more about how we streamline this whole operational process.
Final thoughts
With Barter, Camelot was able to reach the right audience in a simple and authentic way. The content brought more people to their website and their store, helping the brand grow.
👉 If your fashion brand wants to reach the right customers through creator content, Barter is here to help.
Start growing your visibility, just like Camelot.
Corina Puscas
Content Marketing @Barter
