Miniso has been a valued Barter partner for over 1.5 years—and the results speak for themselves. 🚀
With 8 retail locations across the Netherlands, they’ve used the Barter platform to boost visibility and generate playful, colorful content through local creator collaborations.
✨ 266 creator applications
✨ 57 successful collaborations
✨ 43 five-star reviews
From Amsterdam to Maastricht, Miniso invited creators to explore their joyful product universe in-store—offering a gift card in exchange for creative video content. This unique, location-based approach allowed Miniso to reach new audiences while keeping the content authentic and fun.
🛍️ What made it work?
🔹 Consistent availability of diverse, high-demand products
🔹 Clear expectations and smooth in-store redemption process
🔹 A brand identity that naturally invites visual storytelling
Miniso proves how physical retail brands can scale content and engagement by working with creators in a smart, structured way.
👉 Want to generate results like this with your brand?
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